yuri heupa.
Curitiba, Brazilheupa.com

Hi, I’m
Yuri Heupa.

Senior Software Engineer

Fullstack engineer & tech lead with 12+ years of experience. At First Foundry since 2016.

Portrait of Yuri Heupa wearing glasses and a dark polo shirt.

I’m Yuri, a senior software engineer. Away from the keyboard, I build cars and go drifting. I’m based in Curitiba, Brazil, and HeuPerformance is where I share that side of my life.

I’ve been with First Foundry since 2016. It’s a software development studio and research incubator building products across gaming, fintech, and logistics. My work spans backend, mobile, SDKs, and infrastructure. At Rave, I’m responsible for the product’s technical operation. Through First Foundry, I also worked with Amazon Game Studios, contributing to purchasing and offer-redemption experiences associated with New World, Lost Ark, and Prime Gaming, and leading our contractor team. I also built Bloom POS’s backend foundation and its integration with METRC, Oregon’s cannabis tracking system.

Programming started with wanting to change a game: at thirteen, I was modifying and hosting a private RuneScape server. Later, I programmed industrial production lines with PLCs. Watching my code move an actual machine was a pretty good reason to keep going. I still play RuneScape occasionally.

For over a year, I’ve been exploring AI through hands-on experiments, testing new models and tools as they emerge. I’m also a husband and dad. Music has always been a part of my life. I enjoy playing a few instruments, mostly self-taught. My singing career remains strictly a shower affair.

When something catches my interest, I want to understand how it works. Sometimes that means studying a new tool. Sometimes it means taking something apart. And sometimes a simple question gets an answer with fifteen seasons of backstory.

When he was offered the lead position on a high-caliber Amazon Games project we were working for, he once again stepped up to the task, and quickly became a favorite of the client and the team, for his availability, immense dedication, attention to detail and clear communication skills.

There are a few other things in the picture.

01 / 03

Built by me. Driven by me.

HeuPerformance grew out of my love of building cars and drifting. It’s my garage, a brand, a crew — a way to share the gearhead side of my life. A hobby that involves getting my hands dirty, learning as I go, and enjoying it with people who get just as excited about cars. I build my cars from the ground up and understand how their systems work, down to the individual components.

Yuri beside his blue BMW E36, holding the door handle.
With the E36 that started it.
A blue Subaru WRX in the foreground, with a white Mitsubishi Lancer behind it.
The WRX and the Lancer.
More from the garage and the track
A HeuPerformance car drifting at night, surrounded by tire smoke.
A night at the track.
Yuri in his black racing suit and HeuPerformance cap.
My track-day uniform.
A little sideways.

Find your angle. Watch the front wheels.

What would you like to know?

Software, cars, career, or something else entirely.

Ask me anything

Software, cars, career, or something else entirely.

Your email stays private. I may publish your question with my answer, without your name or email.